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Meat & Bones

Meat & Bones provides raw dog food as a subscription service. This company has a special place in our hearts. We’ve been there since its inception, figuring out whether there is enough demand for such a service, and helped it grow into the service it is today, using our design, development, and marketing expertise to create a delightful, healthy, and easy way to feed pets.

AboutMeat & Bones

Meat & Bones provides raw dog food as a subscription service. This company has a special place in our hearts. This service was established in the San Francisco Bay Area, shipping raw food to California, Oregon, and Washington.

Logo of Meet & Bones - Dog food service website

Collaboration

  • 1

    1 year and going

  • Web app front-end

  • Web app back-end

  • UX design

  • Visual design

  • Digital strategy

  • Marketing strategy

Dog food service website - price calculation screenshot

Starting a servicefrom scratch

The client came to us to gain insight into customer interest for a raw dog food subscription service and asked us to build an online platform focused on the presentation and the delivery of the food.

Gauginggeneral interest

A multidisciplinary team was assigned to the project. In the first phase, we created a landing page and an ad campaign, the goal of which was to gauge the general interest of customers

After confirming interest, we began the service development process. We researched competitors and interviewed potential customers as a basis, and furthered this with mockups and the release of an MVP. Our first version, which only allowed pre-orders, was used to test and promote the service as well as to gain data for further iteration

Besides developing the platform, we’ve also been busy marketing it, and we’re still creating new marketing campaigns as we flesh out the website. We’re helping Meat & Bones create a great service for dog-lovers who care about proper nutrition and a healthy life.

Our solution of dog food service website

Technology highlights

  • React

  • Ruby on Rails

  • Stripe

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