A marketing mix for building a wide audience
05Blueberry members on the job
03years meeting KPIs
04social profiles + PPC campaigns
Českomoravský beton had a clear vision, but efforts to fulfil it were falling short.
We created a complex marketing mix to make this vision real.
After thorough research, the audience was defined as architects, developers, builders, and implementation companies. We used the theme "advisers" to tie these groups together.
News about the company, its products, and its projects
News from the world of cement
Building-related tutorials and promoted seminars
Raising awareness among youth on Instagram
As part of its mentoring activities, Beton University organized seminars around the Czech Republic. To boost attendance, we set up paid campaigns for each one, resulting in an unprecedented level of participation.
Peaks denote each seminar held
To keep our audience, we needed to make sure our content was always new and original.
Českomoravský beton gained 5,808 fans organically, increased traffic by 73%, and was reaching around 500,000 people monthly on Facebook alone. This, along with other online and offline activities, led to all-time high interest, with 3,324 new seminar attendees since 2016.
“Blueberry—its team is a reliable and professional partner for our company. In the digital marketing field, we successfully developed and continue to foster communication on new media—social networks. A big positive is being able to inform the Czech market not only about news, innovative materials, and reference buildings, but especially about the visions and activities of the Českomoravský beton group in the country.”
Ing. Jan Veselý, Marketing Manager