Inspiring trust with a goal-oriented marketing mix
12Blueberry members on the job
117%of goal met
1complex marketing strategy
NEY Credit Union was dealing with people's distrust in credit unions. Many went bankrupt during the nineties in the Czech Republic.
The goal of the collaboration was to grow brand awareness, strengthen trust, and ensure a significant increase in demand for products, especially term deposits. That's why we designed and implemented a complex mix of marketing activities, with a focus on investment performance and measurement.
Our strategy was founded on three key activities, which gave us insights into the product, its target audience, and the market.
with stakeholders involved with the product
to be able to adjust our communication
in order to stand out
In offline communication, the original visual style worked very well. However, online, it didn't have enough character to stand out among its online competition. That's why we decided to create a new, more distinctive visual style, one that would be easier to recognize and that would help build brand awareness.
With the utmost regard to campaign performance, we changed the structure of the product page, leading to a simpler path to key information for visitors and, more importantly, to a contact form.
Even with ambitious plans, we managed to accomplish
All with a very fast takeover of campaigns and the creation of a complex half-year strategy for the credit union's online communication.
“Blueberry is helping us meet our ambitious market goals in the online environment in the long-term. Thanks to the use of modern technologies and platforms, we're always a step ahead of our competition, which is very important to us.”
Petr Vondráček, Head of Marketing, NEY Credit Union