elevateHD is a service that provides affordable home design to its users. While we were first called on only to create a minimum viable product for elevateHD, our collaboration grew deeper as we helped identify a viable business model, brought the product to the web, and ultimately became responsible for the entire product.
To test the client’s vision, we created a solid MVP iOS app. Results after testing showed a need for a restructuring of the business concept, and our cooperation with the client shifted to a higher level.
Our team helped shift focus from a B2C-only solution to both a B2C and B2B platform and brought the app to the web to reach a wider audience. Blueberry is now responsible for product management of the whole platform and drives innovation behind the product.