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Meat & Bones

Meat & Bones provides raw dog food as a subscription service. We worked with the company during inception to determine whether or not there was enough demand for such a service. We helped Meat&Bones grow into the service it is today using our design, development, and marketing expertise to create a healthy and easy way to feed pets.

AboutMeat & Bones

Meat & Bones provides raw dog food as a subscription service. This company has a special place in our hearts. We’ve been there since its inception, figuring out whether there is enough demand for such a service, and helped it grow into the service it is today, using our design, development, and marketing expertise to create a delightful, healthy, and easy way to feed pets.

Logo of Meet & Bones — Dog food service website

Collaboration

  • 1

    1 year and going

  • Web app front-end

  • Web app back-end

  • UX design

  • Visual design

  • Digital strategy

  • Marketing strategy

Dog food service website — price calculation screenshot

Starting a service from scratch

The client came to us to gain insight into customer interest for a raw dog food subscription service and asked us to build an online platform focused on the presentation and the delivery of the food.

Gauging general interest

A multidisciplinary team was assigned to the project. In the first phase, we created a landing page and an ad campaign, the goal of which was to gauge the general interest of customers.

After confirming interest, we began the service development process. We researched competitors and interviewed potential customers as a basis, and furthered this with mockups and the release of an MVP. Our first version, which only allowed pre-orders, was used to test and promote the service as well as to gain data for further iteration

Besides developing the platform, we’re marketing the service and creating new campaigns while we flesh out the website. We’re helping Meat & Bones create a great service for dog-lovers who care about proper nutrition and a healthy life

Our solution of dog food service website

Technology highlights

  • React

  • Ruby on Rails

  • Stripe

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