NEY Spořitelní Družstvo | Blueberry
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NEY Spořitelní Družstvo

2017-today

Inspiring trust with a goal-oriented marketing mix

A new design for the Ney credit union's website

26Blueberry specialists

117%of goal met

3product campaigns

ENCZ
NEY Spořitelní Družstvo is a strong, modern, and innovative financial institution, active on the Czech market since 1999. Its product portfolio includes attractive savings and credit offerings. Its flagship is a term deposit, often listed as the most profitable on the Czech market.
NEY Spořitelní Družstvo

The goal

NEY SD was dealing with people's distrust in credit unions. Many went bankrupt during the nineties in the Czech Republic.

The goal of the collaboration was to grow brand awareness, strengthen trust, and ensure a significant increase in demand for products, especially term deposits. That's why we designed and implemented a complex mix of marketing activities, with a focus on investment performance and measurement.

People with bad experiences lost trust in credit unions in the 90s

… but how do you give people the confidence to entrust a credit union with a larger sum of money?

en_Navrácení důvěry ve spořitelní družstva - kampeličky

Get to know the client and the usersfrom all perspectives

Our strategy was founded on three key activities, which gave us insights into the product, its target audience, and the market.

NEY design workshop

01

Workshop

with stakeholders involved with the product

02

Protopersona definition

to be able to adjust our communication

Protopersonas
Protopersonas
Protopersonas
Market and competitive research

03

Market and competitive research

in order to stand out

Highlightthe visual style

In offline communication, the original visual style worked very well. However, online, it didn't have enough character to stand out among its online competition. That's why we decided to create a new, more distinctive visual style, one that would be easier to recognize and that would help build brand awareness.

The NEY visual style
en_Termínovaný vklad
The Ney term deposit landing page

Createa page that converts

With the utmost regard to campaign performance, we changed the structure of the product page, leading to a simpler path to key information for visitors and, more importantly, to a contact form.

Even with ambitious plans, we managed to accomplish

business goals at117%

All with a very fast takeover of campaigns and the creation of a complex half-year strategy for the credit union's online communication.

growth in the average monthly number of registrations
45%
year-on-year increase in the number of registrations
19%
increase in visits to the NEY.cz website
122%
growth in the number of visitors
160%
Petr Vondráček

“Blueberry is helping us meet our ambitious market goals in the online environment in the long-term. Thanks to the use of modern technologies and platforms, we're always a step ahead of our competition, which is very important to us.”

Petr Vondráček, Head of Marketing, NEY spořitelní družstvo

Let's make

the next

big thing.

Together.

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