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NOVA
Leasing

2015 - 2018

Giving the company’s online marketing a new lease on life

Nova leasing illustration
Nova leasing illustration

12Blueberry members on the job

185%increase in leads

01long-term strategic collaboration

NOVA Leasing looks after entrepreneurs’ financial needs and provides financing to their businesses. With a turnover of around 1 billion Czech crowns, it prides itself on its effectiveness, fairness, and customer care.

The goal

NOVA Leasing was dealing with low conversions and needed professional help in remedying the situation.

They called on us to multiply their leads online, increase the leads’ relevance, and raise brand awareness.

The goal
The goal

… but how do you increase mindshare in the B2B finance market?

Establish a clearbrand identity

From an initial analysis, it became clear that the brand needs to be better defined before work begins on online campaigns. We took the following steps:

Gathering information

01

Gathering information

using structured interviews, online research, workshops with the client, etc.

Choosing Hero as the brand's archetype

02

Defining a brand identity

including the brand’s archetype, positioning, values, benefits, a tagline, and finally a visual identity

Personas
Personas
Personas

03

Thinking up a communication strategy

to be used both externally and internally, by defining clear personas, topics, tone of voice, and more

Convert with effectivelanding pages

We created an ecosystem of 5 conversion and assistive websites. Later, this number grew to over 10 as we added standalone landing pages for specific campaigns.

Nova Leasing landing pages

Ensure campaigns cover the entirecustomer journey

Using the STDC framework, we set out to ensure long-term stable profitability for the client, not just one-off conversions. As a side-effect, HR activities and brand awareness improved as well.

See

Think

Do

Care

PPC display / banners / social networks
PPC search
Remarketing
Video
Video
SEO / content marketing
Web analytics / Google Analytics
Online presentation (main website)
Landing pages
GMail ads
Emailing
Mobile ads

NOVA Leasing was able to

increase leads by185%

By using a wide range of marketing tools, both proven and cutting-edge, NOVA Leasing’s leads skyrocketed. Today, online is one of NOVA Leasing’s main sources of conversions.

increase in contact forms sent
264%
increase in conversion ratio
74%
improvement in CTR
90%
decrease in bounce rate
79%

Let's make

the next

big thing.

Together.

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