- Our work
- Nova Leasing
NOVA
Leasing
Giving the company’s online marketing a new lease on life
12Blueberry members on the job
185%increase in leads
01long-term strategic collaboration
The goal
NOVA Leasing was dealing with low conversions and needed professional help in remedying the situation.
They called on us to multiply their leads online, increase the leads’ relevance, and raise brand awareness.
… but how do you increase mindshare in the B2B finance market?
Establish a clearbrand identity
From an initial analysis, it became clear that the brand needs to be better defined before work begins on online campaigns. We took the following steps:
01
Gathering information
using structured interviews, online research, workshops with the client, etc.
02
Defining a brand identity
including the brand’s archetype, positioning, values, benefits, a tagline, and finally a visual identity
03
Thinking up a communication strategy
to be used both externally and internally, by defining clear personas, topics, tone of voice, and more
Convert with effectivelanding pages
We created an ecosystem of 5 conversion and assistive websites. Later, this number grew to over 10 as we added standalone landing pages for specific campaigns.
Ensure campaigns cover the entirecustomer journey
Using the STDC framework, we set out to ensure long-term stable profitability for the client, not just one-off conversions. As a side-effect, HR activities and brand awareness improved as well.
See
Think
Do
Care
NOVA Leasing was able to
increase leads by185%
By using a wide range of marketing tools, both proven and cutting-edge, NOVA Leasing’s leads skyrocketed. Today, online is one of NOVA Leasing’s main sources of conversions.