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PPC Bee

2015 - today

Teaming up to build the best PPC tool on the market

PPC Bee - the best PPC tool on the market
PPC Bee - the best PPC tool on the market

10Blueberry members on the job

22countries of operation

01major PPC tool

PPC Bee is one of the leading PPC tools on the e-commerce market, used for the automation of pay-per-click campaigns for online stores. A hobby project turned startup, it’s quickly grown into one of the most popular products in the industry.

The goal

PPC Bee had the ambition to be a leading marketing tool, but as a 4-member team with a single developer, it had trouble catering even to its handful of clients.

We stepped in to lend a diverse team, with expertise in everything from design to marketing to development.

Creating an app for PPC Bee.
How do you help take a business mainstream successfully ?

… so how do you help take a business mainstream successfully?

Make the app usablefor a wider audience

We started with a goal: get a user-friendly app ready to present at TechCrunch Disrupt in San Francisco. The challenge? Disrupt SF was only 4 months away. Not only that, but PPC Bee also intended to move to a fully automated SaaS model in time for the conference.

Fearlessly, we dove into work. Once Disrupt came around, we had:

01An app redesign for improved usability

02A website redesign and expansion to promote the app

03Subscription management for the new business model

04An emailing system to be there for customers

05Promotional materials to shine at Disrupt

Iterate and take the productto the next level

After TechCrunch, the focus was on running a successful business. In order to keep the app running and to meet client demands, we continued to work on the project, providing back-end and front-end Ruby on Rails development, visual design, and marketing services. Business was booming.

An increasing number of organizations using PPC Bee for e-commerce campaigns
2014-01-012015-01-012016-01-012017-01-012018-01-01

Relative number of organizations in PPC Bee

Focus on theuser experience

It was important to get the experience right, but at the same time, we needed to be agile. With a set of proto-personas as a basis, we used user testing, feedback, and support knowledge to find the biggest pain points. This led to a number of high-impact improvements, including:

  • Redesigning the website to convince people to convert
  • Tweaking the app’s information architecture to increase discoverability
  • Implementing a standardized layout in the application
  • Changing copy to have character, be short, and get the point across
Examples of the new PPC Bee web app and website design
Examples of the new PPC Bee web app and website design
Examples of the new PPC Bee web app and website design
Examples of the new PPC Bee web app and website design
Examples of the new PPC Bee web app and website design
Examples of the new PPC Bee web app and website design
Examples of the new PPC Bee web app and website design
Powering up PPC Bee's back-end with the speed of Elixir

Power up the back-end with thespeed of Elixir

To improve PPC Bee’s speed and upgrade its architecture, we helped rewrite a part of the back-end in Elixir. Although the changes haven’t been mainlined yet, the test results look promising!

A strong team boost allowed PPC Bee to grow andexpand into 22 countries

As a full-service agency working on everything from design to development to marketing, Blueberry has been there for PPC Bee whenever they needed help. Putting in over 4000 hours on PPC Bee, Blueberry has played and continues to play an important role in PPC Bee’s evolution.

Try PPC Bee in practice
A strong team boost allowed PPC Bee to grow and expand into 22 countries
Hana Habermannová — CEO of PPC Bee

“Regardless of what strategy we had, a significant part of what we needed to implement could be entrusted to Blueberry, who was always aligned with our vision and strategy, delivered results as we pictured them, and allowed us to continue to be a small yet very agile unit, working to conquer the world.”

Hana Habermannová, CEO, PPC Bee

Let's makethe nextbig thing.Together.

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