- Our work
- PPC Bee
PPC Bee
Teaming up to build the best PPC tool on the market
10Blueberry members on the job
22countries of operation
01major PPC tool
The goal
PPC Bee had the ambition to be a leading marketing tool, but as a 4-member team with a single developer, it had trouble catering even to its handful of clients.
We stepped in to lend a diverse team, with expertise in everything from design to marketing to development.
… so how do you help take a business mainstream successfully?
Make the app usablefor a wider audience
We started with a goal: get a user-friendly app ready to present at TechCrunch Disrupt in San Francisco. The challenge? Disrupt SF was only 4 months away. Not only that, but PPC Bee also intended to move to a fully automated SaaS model in time for the conference.
Fearlessly, we dove into work. Once Disrupt came around, we had:
01 An app redesign for improved usability
02 A website redesign and expansion to promote the app
03 Subscription management for the new business model
04 An emailing system to be there for customers
05 Promotional materials to shine at Disrupt
Iterate and take the productto the next level
After TechCrunch, the focus was on running a successful business. In order to keep the app running and to meet client demands, we continued to work on the project, providing back-end and front-end Ruby on Rails development, visual design, and marketing services. Business was booming.
Relative number of organizations in PPC Bee
Focus on theuser experience
It was important to get the experience right, but at the same time, we needed to be agile. With a set of proto-personas as a basis, we used user testing, feedback, and support knowledge to find the biggest pain points. This led to a number of high-impact improvements, including:
- Redesigning the website to convince people to convert
- Tweaking the app’s information architecture to increase discoverability
- Implementing a standardized layout in the application
- Changing copy to have character, be short, and get the point across
Power up the back-end with thespeed of Elixir
To improve PPC Bee’s speed and upgrade its architecture, we helped rewrite a part of the back-end in Elixir. Although the changes haven’t been mainlined yet, the test results look promising!
A strong team boost allowed PPC Bee to grow andexpand into 22 countries
As a full-service agency working on everything from design to development to marketing, Blueberry has been there for PPC Bee whenever they needed help. Putting in over 4000 hours on PPC Bee, Blueberry has played and continues to play an important role in PPC Bee’s evolution.
Try PPC Bee in practice
“Regardless of what strategy we had, a significant part of what we needed to implement could be entrusted to Blueberry, who was always aligned with our vision and strategy, delivered results as we pictured them, and allowed us to continue to be a small yet very agile unit, working to conquer the world.”
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