Our digital marketing draws people in
360 digital service
Our goal is provide completely full service digital solution, using various digital platforms among others Adwords, Sklik, Facebook, Adform, Facebook or Google Analytics. As we participate on web/front-end development so we can guarantee best direct response on our digital campaigns.
Exploring new worlds
When your needs call for non-standard digital tools or procedures, we're happy to help. We can help you move your brand to the digital world and we keep looking for new ways to use digital media to give you a competitive edge. With us, your brand will stand out.
Goal-driven
Prospective measurable results inform our every move. You'll set up concrete KPIs with us and we'll set our internal KPIs to reach your goals. You'll have complete oversight over how every stage of a campaign is going.
Richsolution
The technologies we choose will be the ones that <strong>fit your needs</strong>. Not just that, though, we’ll gather the right analytics at the right times to gain insight into <strong>user behavior</strong> as well as look at what impact your content has on a visitor at each <strong>STDC stage</strong>. Our wide range of skills gives us a competitive edge, allowing us to make your campaign have <strong>the most impact</strong>.
See
Help a person discover your product
Think
Stand out above the rest for an interested person
Do
Turn an interest into a conversion
Care
Keep a devoted customer
You’re in good hands
Seasoned trainers
Our marketing specialists have been at over 50 conferences and give more than 100 training courses. Karel Pařízek, our resident marketing lead, is a Google Partners Certified Trainer.
More about our teamCertified experts
We have every Google marketing certification in the book, including Analytics.
In the PPC business
Running PPC Bee, a successful tool for managing PPC product campaigns, gives us extra insightin the field.
Learn more about PPC Bee
Among the elite
Google selected us to be part of its Agency Leadership Program, placing us among a select few key Google partner agencies.
Proventrack-record
Petr Vondráček
Head of Marketing, NEY Credit UnionBlueberry is helping us meet our ambitious market goals in the online environment in the long-term. Thanks to the use of modern technologies and platforms, we`re always a step ahead of our competition, which is very important to us.
Proventrack-record
Ondřej Fronček
Marketing Director, AllianzWe looked for an agency that would provide strong support in performance marketing/PPC in paid and organic search. Accomplishing goals outside the plan isn’t a problem for Blueberry.
Proventrack-record
Ing. Jan Veselý
Marketing Manager“Blueberry—its team is a reliable and professional partner for our company. In the digital marketing field, we successfully developed and continue to foster communication on new media—social networks. A big positive is being able to inform the Czech market not only about news, innovative materials, and reference buildings, but especially about the visions and activities of the Českomoravský beton group in the country.”
Ing. Jan Veselý, Marketing Manager
Proventrack-record
Petr Kuča
Sales Programs Manager EECISWe enjoy both the friendly approach and the playful solution. As a corporate client, it’s something we strongly value.
Proventrack-record
Mgr. Gabriela Mrovcová, MBA
Brand Manager Urology – Gynecology, CZ&SK marketWe didn’t expect how well an agency can deal with such a product that’s so difficult to capture. Blueberry came with a thought-out marketing mix that works just perfectly.
- Ney
- Allianz
- Českomoravský beton
- Oracle
- Astellas
Video ads
Why:
It allows us to provide interesting content to a wide range of audiences. Only videos that have actually been watched are paid for.
How we match:
Demographics, interests, video remarketing, placements, topics, keywords
What tools are used:
YouTube, AdWords, Analytics, YouTube
We look for metrics / KPIs:
CPV, impressions, views, view rate, costs
Display ads
Why:
It allows both a broad and highly accurate reach through various types of targeting.
How we match:
Keywords, topics, placement, interests, geography, demographics
What tools are used:
AdWords Sklik, Facebook
We look for metrics / KPIs:
Conversions, impressions, clicks, CPC, CPA, costs, CTR, ROAS, quality score, positions
Social networks
Why:
Building brand awareness, improving brand loyalty, interacting with your community, generating leads, generating conversions
How we match:
Demographics, interests, video remarketing, custom audience, lookalike audience etc.
What tools are used:
Facebook, Instagram, Twitter, LinkedIn
We look for metrics / KPIs:
organic / paid reach, engagement, conversions. Video views etc.
SEO
Why this tool:
Improving searchability on the web, in search engines and final conversions. Creating compelling content not only increases brand awareness, but also overall awareness of the issue.
How goals:
Creating compelling content not only increases brand awareness, but also overall awareness of the issue. Aims to target all users who currently, or in the future, will be interested in a given product or service.
What tools are used:
Majestic, Ahrefs, Google Webmaster Tools, Google Analytics, Screaming Frog SEO Spider
We look for metrics / KPIs:
Organic traffic, referral traffic, domain authority, open rate, bounce rate
PPC / Search
Why this tool:
Targeted ads on users that are already actively searching for the product or service
How we match:
Keywords, RLSA
What tools are used:
Google Adwords, Sklik, Yandex
We look for metrics / KPIs:
Conversions, impressions, clicks, CPC, CPA, costs, CTR, ROAS, quality score, positions
Remarketing
Why this tool:
A higher probability of interacting with the content of the advertisement, high conversion potential, strengthens relationships with users
How goals:
Targeting all visitors, targeting viewers who have not made a purchase, targeting abandoned shopping cart, targeting existing customers, advertising promotions, campaign to raise awareness RLSA
What tools are used:
Google Adwords, Sklik, Facebook, Yandex
We look for metrics / KPIs:
Conversions, impressions, clicks, CPC, CPA, costs, CTR, ROAS, quality score, positions
Emailing
Why this tool:
Maintaining the relationship, an appealing form of communication
How goals:
Demographics, geography, segmenting by the relationship level
What tools are used:
MailChimp, GetResponse
We look for metrics / KPIs:
open rate, bounce rate, industry average, clicks
Mobile
Why this tool:
Targeting mobile users within both search and display networks
As we target:
Search, display, remarketing, GMail ads
What tools are used:
Google Adwords, Sklik, Facebook, Yandex
Metrics / KPIs we look at:
Conversions, impressions, clicks, CPC, CPA, costs, CTR, ROAS, quality score, positions
Analytics
Why:
Tracking user behavior in any stage of the buying process, providing feedback and brilliant insights for the optimization of digital campaign efforts, and providing a way to deliver better results for our clients
How goals:
Demographics, geography, segmenting by the relationship level
Tools:
Google Analytics, Yandex Metrica, Adobe Analytics HotJar, Facebook Insights, YouTube Analytics
We look for metrics / KPIs:
open rate, bounce rate, industry average, clicks